Founded in 2017, Project K is a concept created by employees at Klemchuk LLP, a Dallas intellectual property and business law firm, to help make the world a better place. Over the years, we have supported a number of charities individually and as a company. We have also observed that most charities rely exclusively on charitable donations to carry out their mission, which leads to endless fundraising. This model equates to: donations – expenses = income devoted to doing good deeds. To do more good deeds, a charity either needs to obtain more donations or reduce its expenses.
While pondering how to solve this problem, we also observed that doing random acts of kindness – particularly anonymously – had a real and positive impact on people, including both the giver and the receiver. To test this theory, we ran an experiment with a small group of employees handing them money to help others. It worked.
Turns out we missed a third element, which is the key to the solution – social media. Sharing the random acts of kindness on social media creates millions of potential supporters, who in turn can be inspired to do their own acts of kindness and share those….
If our theory is right, Project K can start a charitable movement fueled by the good deeds of millions globally without the need for fundraising. We founded Project K as charity without a bank account and no way of accepting donations.
We hope to be a series of ripples of positive change – one random act of kindness at a time.